Enterogermina – Content Creation
1. Research
For the Ecuador launch of Enterogermina (@enterogerminaecuador), the probiotic brand partnered with renowned presenter and athlete María Teresa “La Flaca” Guerrero, along with other ambassadors, to promote intestinal health and balance.
This production reinforced Enterogermina’s credibility in the Ecuadorian market, combining trusted voices with clear, professional storytelling to connect with audiences and strengthen brand positioning.
2. production
Under creative direction, I led the production of the videos for Enterogermina’s digital launch campaign. This included the development of informative capsules and audiovisual pieces designed specifically for social media and distribution platforms.
The campaign centered on the benefits of Inteli‑Spores (Bacillus clausii), positioning Enterogermina as a trusted probiotic solution for restoring intestinal balance and addressing common digestive issues such as diarrhea, abdominal pain, bloating, and gas, as well as imbalances caused by stress or dietary changes.
Through professional videography and tailored digital content, the launch strengthened Enterogermina’s visibility in Ecuador and reinforced its credibility with consumers.
3. Results
Video Production: Under direction, I created the video capsules and audiovisual pieces for the digital launch, featuring María Teresa “La Flaca” Guerrero and other brand ambassadors.
Content Adaptation: Informative capsules were tailored for social media and distribution platforms, highlighting the benefits of Inteli‑Spores (Bacillus clausii) in restoring intestinal balance.
Impact: The campaign strengthened Enterogermina’s visibility in Ecuador, generated strong engagement across digital channels, and reinforced the brand’s credibility in the probiotic market.
Outcomes
This project was for a major client, leaving no room for improvisation—yet adaptability was essential. I was scheduled just one day before to step in and ensure the campaign’s success. Although I brought my own equipment, I had to work with a different camera system, which initially caused confusion with technical terminology (I usually refer to “aperture,” while Sony users call it “iris”).
Despite these challenges, I quickly adjusted and delivered the planned production seamlessly. The shoot took place in a high‑profile environment with influencers, brand ambassadors, and client representatives present, requiring precision and professionalism. My ability to adapt under pressure ensured the campaign’s video capsules were executed flawlessly and aligned with the brand’s objectives.
