Essilor Vison Colombia 2026 – Corporate Photography
1. Research
Having worked with the agency and brand on several occasions, I usually receive only the location and schedule, with no details about the execution due to confidentiality. This means I must arrive prepared for any scenario. Capturing the preparation stage is essential, as those images reveal how the event is built and set the tone for the entire coverage.
The event took place on February 18, 2026, at Campo dei Fiori, Usaquén Plaza, and was designed to present EssilorLuxottica’s roadmap for the Colombian optical market. Under the leadership of Felipe Laverde, the company emphasized the importance of building loyalty among patients and strengthening partnerships with clients.
2. production
During the execution of the event, my focus is on capturing people—their reactions to activation activities, the energy of the talks, and the unique expressions that define the experience. In conferences, the protagonists are the speakers and the stage, while in activations the audience’s response becomes central.
On this occasion, I arrived without knowing the venue or that a fashion show would take place. This element of surprise required adaptability and quick decision‑making to ensure I didn’t miss key moments. At times, I shared the space with other media professionals, often those handling live streaming, which demanded coordination to avoid interference.
Being present in the right place at the right time was crucial to preserve authentic reactions and highlight the unexpected fashion runway, turning it into a defining moment of the event’s visual narrative.
3. Results
Adjusting to the venue was a challenge, since I am not part of the event planning and must adapt to the conditions as they are. The space was very dark, but fortunately I had brought a flash and the ceiling was white, allowing me to bounce the light and achieve a professional outcome.
The fashion show became the highlight of my coverage, taking precedence over other activities. Models showcased the new eyewear collections from Essilor’s different brands, and my images captured both the elegance of the runway and the strategic presentation of the products.
Outcomes
It was unfortunate that the LED screen did not have a higher refresh rate to synchronize with the camera’s shutter speed. As a result, the screen appeared in the photos with visible banding, reflecting how it looked during the event itself.
Not knowing how the event will unfold forces me to always carry more equipment than I expect to use. Fortunately, being present from the setup allows me to anticipate how things will be executed and adjust my approach accordingly.
Through these events, I’ve learned to be flexible and to use the speedlite more strategically, adapting to different lighting conditions and scenarios. Another key lesson has been the importance of communicating with the entire crew—collaborating with streaming teams and other media professionals ensures smooth coverage and prevents interference during crucial moments.
