Essilor Launch Event – Corporate Photography
1. Research
I have already covered several events with the agency and the brand, which gives me familiarity with their dynamics. Typically, I only receive the location and schedule details—nothing more. The execution of each event remains a surprise, as confidentiality prevents them from sharing further information in advance.
This requires me to arrive fully prepared for any scenario, with equipment and mindset ready to adapt quickly. I place special importance on photographing the preparation stage, since those images capture the essence of how the occasion is built and set the tone for the entire visual narrative.
2. production
During the execution of the event, my focus is on capturing people—their reactions to the different activation activities, the energy in the room, and the unique expressions that define the experience. In the talks, the protagonists are the speakers and the stage, which I highlight to emphasize the brand’s message.
At times, I share the space with other media professionals, often those handling live streaming. This requires coordination and adaptability, ensuring I remain present in the key moments without losing the chance to document unique reactions. Being in the right place at the right time is crucial to preserve the authenticity and impact of the event.
3. Results
Despite the strict 15-minute shooting window and challenging lighting conditions, I successfully captured every band member, audience interactions, and the overall atmosphere of the concert. The final gallery delivered sharp, dynamic images that reflected the energy and visual identity of Dream Theater’s performance.
An additional challenge was the tight deadline: I was required to deliver 15 fully edited, publication-ready images before 10:00 AM the following morning. This demanded an efficient workflow, strong image selection skills, and a fast yet consistent post-production process under significant time pressure.
This project marked an important milestone in my career, providing valuable experience in media pit workflows, concert photography, and working under pressure in a large-scale venue.
Venue: Movistar Arena, Bogotá
Artist: Dream Theater – Parasomnia Tour 2026
Coverage Window: 15 minutes (media pit access)
Deliverables: 15 next-day edited images and final concert photo gallery
Focus: Artist portraits, stage performance, and audience interaction
Outcomes
Not knowing how the event will unfold forces me to always carry more equipment than I expect to use. Fortunately, being present from the setup allows me to anticipate how things will be executed and adjust my approach accordingly.
Through these events, I’ve learned to be flexible and to use the speedlite more strategically, adapting to different lighting conditions and scenarios. Another key lesson has been the importance of communicating with the entire crew—collaborating with streaming teams and other media professionals ensures smooth coverage and prevents interference during crucial moments.
